We're seeking a dynamic marketer with a proven track record of creating growth within the tech industry. This is a key role with our Global Demand and Campaigns team. The ideal candidate is enthusiastic and ready to dive into demand generation marketing initiatives. We value someone who's results-focused, proactive, and a clear communicator. This role requires hands-on execution and strategy to drive success, with a blend of creativity.
About the Team
Rapid7's Global Demand & Campaigns Marketing team is a critical engine that fuels demand for Rapid7 solutions through focused marketing initiatives to build awareness, and engage the buyer from prospect to happy customer. The team is responsible for driving scalable practice or segment based programs to nurture a buyer through their lifecycle from prospect to customer, and then customer expansion.
Rapid7 is a dynamic, fast-paced environment, so we are looking for a high energy, cross-functional collaborator who can successfully work closely with geographically dispersed international and corporate marketing team members.
About the Role
As Rapid7’s Global Demand Generation Manager you will be an integral part of our global demand team. In this role, you will be tasked with creating and driving demand generation programmes which are insight-driven, audience-led, aligned to our ICP, and supportive of company strategy and growth objectives. Your focus will be on designing multitouch demand creation programs that leverage both inbound and outbound tactics as well as defining data gaps and processes within our demand management strategy. This role works in partnership with multiple disciplines to drive demand, including sales, communications, product marketing and growth/regional marketing.
Key Responsibilities:
Skills / Qualifications:
5+ years of b-to-b digital/inbound marketing including web and content marketing, association marketing and content syndication
5+ years of working in a multi-national or global environment
Strong background in demand generation development and execution via multiple channels (Email, website, webinars, digital, events)
Exceptional project management skills and ability to work cross-functionally, with multiple stakeholders to achieve desired outcomes
Proficiency in Google Workspace and Microsoft Office HTML editor and database tools.
Experience with Artificial intelligence (e.g. intent monitoring, predictive analytics)
Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo. Experience with ABM platforms is a plus, like 6Sense or DemandBase
Knowledge of digital marketing channels and social media platforms, with the ability to leverage them effectively for marketing campaigns.
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Highly motivated individual who thrives in a fast paced team environment and is readily adaptable to changing market and organizational requirements
We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.
About Rapid7
At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what’s possible and drive extraordinary impact. Here, we’re building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 10,000 global customers ahead of whatever’s next. Join us and bring your unique experiences and perspectives to tackle some of the world’s biggest security challenges.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.
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