Marketing Operations Lead Analyst (Marketo)

Rapid7 is looking for an experienced and passionate leader in Marketing Automation to join our Marketing Operations team, focusing on MarTech strategy, campaign automation, platform optimization, integrations and technical infrastructure. This role is ideal for a technically skilled (Marketo certified), data-driven Marketing Operations evangelist with a passion for innovation—including delving into how AI can reduce friction in our marketing workflows.

This role requires a natural collaborator to partner effectively, cross functionally, will have the hands-on technical skills as well as understanding the technical impact of business decisions.  

You'll play a pivotal role in enhancing the efficiency, scalability, and intelligence of our marketing programs, owning the automation systems that power our lead lifecycle, nurture programs, attribution, and personalisation. We require a strategic leader responsible for our MarTech, providing the thought leadership required to transform how we use marketing insights and to foster a data driven culture across Marketing.

About the team:

You will be part of a high performing Marketing Operations team, enabling our Marketing function to deliver against our strategic initiatives.

About the Role:
As a Lead Analyst in our Marketing Operations team your primary responsibilities include.

• Marketing Automation & Campaign Management

• MarTech Strategy & Technical Infrastructure

• AI & Agentic Automation

• Operational Infrastructure

• Compliance & Governance

• Campaign management

The skills and qualities you’ll bring include:

• Bachelor’s degree in Marketing, business, analytics, or a related field;

• 8+ years of experience in GTM strategy, planning, forecasting, or a related field, with at least 5 years in a Marketing Automation role.

• Adobe Certified Expert (Marketo Certified Expert)

• Proven track record of developing and executing GTM plans

• Proven track record of developing a data driven culture across a Marketing organisation.

• Exceptional analytical and problem-solving skills, with expertise in data visualisation tools (e.g., Tableau, Power BI).

• Strong technical skills: HTML, CSS, basic JavaScript, API integrations, Workato and troubleshooting.

• Familiarity with Python or low-code/no-code automation platforms (Zapier, Workato, etc.)

• Strong understanding of sales, marketing, and customer success operations.

•  Excellent leadership and communication skills, with the ability to influence at all levels of the organization.

• Experience in SaaS Marketing Measurement.

• Experience implementing (or testing) Agentic AI tools in a marketing context 

• Proficiency in Marketing, CRM and RevOps tools (e.g., Marketo, Salesforce, GA, 6Sense etc.).

• Familiarity with advanced analytics and predictive modelling techniques. 

We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.

About Rapid7

At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what’s possible and drive extraordinary impact.

We’re building a dynamic and collaborative workplace where new ideas are welcome. Protecting 11,000+ customers against bad actors and threats means we’re continuing to push the envelope - just like we’ve been doing for the past 20 years.

If you’re ready to solve some of the toughest challenges in cybersecurity, we’re ready to help you take command of your career. Join us. 

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