Senior Regional Field Marketing Specialist

  • R5158
  • Boston, MA, United States
  • Austin, TX, United States

The North America Growth team is looking for a high energy Senior Regional Field Marketing Specialist. The ideal candidate is an innovative, high impact self-starter who has proven experience delivering demand generation, field marketing and ABM results. You are results-driven, action orientated and a strong communicator, who can successfully balance creative thinking with rolling your sleeves up to execute to get the job done.
 

About the Role

This role will be a key participant in delivering campaigns to market that resonate with our target audience, and ultimately inspire action. You're able to think strategically and are also comfortable executing the tactics needed to deliver outcomes. You will play a key role in driving the next phase of growth; planning, developing and delivering impact through regional multi-channel awareness & demand generation, channel and customer initiatives. You will be a strong partner within the local Go-to-Customer leadership team (Sales, Marketing, Customer Success, Channel) to create an integrated regional marketing strategy to deliver pipeline and revenue goals, with specific focus on pipeline generation, nurturing, deal progression/acceleration and customer engagement.

In this role, you will:

  • Align with sales leadership, the global campaigns team and product marketing to build a plan that aligns with regional goals and priorities for your assigned segment

  • Participate in Sales QBR's, join weekly forecast calls and be tightly aligned to the entire Sales organization you support

  • Plan and execute the regional marketing strategy to include account acquisition and engagement strategies, nurture programs as well as expansion programs to drive cross-sell and upsell opportunities.

  • Identify and hypertarget engaged accounts in your region using ABM tactics, events, and campaign assets

  • Be an advocate for the region; align & collaborate with key stakeholders to ensure regional dependencies and requirements are clearly communicated with global and corporate teams

  • Work with our pre and post sales teams to educate and deploy marketing programs - this includes our SDR team, account executives, and our customer success organization

  • Be proficient and accountable for allocated budget, tracking and compliance

  • Monitor and track regional marketing performance to goals, identifying key areas for conversion and optimization

The skills you’ll bring include:

  • 3-6 years of experience in a demand generation or regional marketing role, preferably in B2B - SaaS knowledge a plus

  • Understanding of Account Based Marketing methodologies and how to effectively identify and segment, execute, and track success

  • Proficient in marketing automation tools and a desire to learn new technologies including ABM platforms (Terminus), direct mail automation (Sendoso), sales engagement platforms (SalesLoft), paid digital marketing (LinkedIn), 3rd party intent (Bombora), and more.

  • High level of comfort presenting programs and performance to stakeholders

  • Excellent written and verbal communication and presentation skills  

  • Exceptional project management skills and ability to work cross-functionally, partnering with multiple stakeholders to achieve desired outcomes 

  • Ability to measure and report on campaign performance to support overall marketing goals 

  • Creative thinker, passionate about demand generation and marketing automation

  • Security industry experience and knowledge of the SaaS technology landscape preferred

  • Passionate about working with a fast-paced sales team

We know that the best ideas and solutions come from multi-dimensional teams. Teams reflecting a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.

About Rapid7


Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We’re on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people.

With more than 10,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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